Wedding Planner Education That's Clear, Actionable, and Made For You

Jordan Xu Edu isn’t about rigid blueprints or flashy formulas - it’s about giving early-career wedding planners like yourself the tools, support, and confidence to build a business that actually fits your life. I believe mentorship should be real, personal, and rooted in experience. Through approachable coaching, practical resources, and joyful guidance, I help planners skip the overwhelm and step into a business that feels sustainable, strategic, and so you. You don’t need to hustle along - I’m here to help you grow with clarity, boundaries, and heart.

Speaking Engagements

As a speaker, Jordan is energetic and relatable as she provides attendees with actionable steps to better themselves and their business. Based on her own experience in founding and growing Emily Jordan Events, Jordan provides real talk and real strategy. She speaks from experience and delivers practical, clear strategies that attendees can actually use to be more confident business owners and achieve their vision of success.

Topics I  Speak On:

The “B” Word - Boundaries

The Art of Conversation

Stop Dreading Your To Do List

Leverage Your Talents

Mastering Difficult Discussions with Clients and Team Members

Build a Successful Team for your Wedding Planning Business

Running Your Business Instead of Your Business Running You

Establishing boundaries within your planning business

Planners often feel the need to be their client’s best friend, which leads to a lack of work life balance. Imagine creating a solid respect between you and your new clients from the moment they sign the contract. Jordan will take you through her own boundaries journey and teach you her step-by-step process to establish boundaries with your clients, your business, and yourself. 

We have all been there - ignoring the elephant in the room so that we can avoid having a difficult conversation. We are in the business of producing happiness, so it is no wonder that having challenging discussions is hard for us as an industry. Jordan will walk you through her method to reduce the anxiety and stress brought on by uncomfortable conversations in order to have painless and productive discussions resulting in a better experience for you, your clients, and your team members.

In order to grow your business, you truly are not meant to do everything within your business yourself. You need to expand your team, but figuring out how to start that process is overwhelming. Jordan will guide you through her tried and true process for building a successful team. From understanding when it is time to expand to onboarding new team members, she will turn this overwhelming process into clear action steps, allowing you to build the business you've dreamed of.

Are there tasks on your business to do list that you avoid every week? Or maybe tasks that you do, but take far longer than you expected them to? Not every aspect of running a business is going to fit into your wheelhouse. Jordan deconstructs those dreaded tasks and walks you through how to delegate, automate, or delete those tasks to free up your to do list for tasks that excite you and remind you why you started this entrepreneurial journey. You will walk away with a firm understanding of how to run your business instead of your business running you.

Let's Inspire

Jordan is happy to speak with all audiences, but is uniquely suited to speak for early-career wedding planners who want to grow their business with confidence. She appeals to planners who want to build a planning business that is intentional, successful, and sustainable. Using her own experiences (including some stumbles), Jordan can teach planners the no-nonsense strategies and tools she used to build Emily Jordan Events.

Coaching Programs

You’ve got the passion, the clients, and the big dreams - but what you don’t have is time to Google your way through everything else. That’s where my coaching program comes in. 

At Jordan Xu Edu, I help wedding planners in their early years turn chaos into clarity. From setting boundaries that protect your energy to building systems that don’t make your brain explode, I’ve got your back. This isn’t vague, sugar-coated advice. It’s real talk, actionable tools, and support from someone who’s walked this path before (with a few stumbles and a whole lot of learning).

Key Outcomes of 1:1 Coaching with Jordan:
  • Coaching program personalized to where you are in your business at the moment.
  • Guidance that is specific to wedding planners and rooted in real industry experience.
  • Step-by-step tools that are easy to implement.
  • Actionable steps to follow once the coaching program ends to keep you on track for your business goals.
  • Creating a business that fits your life and not someone else’s highlight reel.

Let's Explore

Made for You Tools

Not ready for coaching, but looking for resources that can make an impact in your business today? My workbooks and worksheet templates will help create boundaries and make your client processes more efficient. 

Client Boundaries Workbook

Event Management Worksheets

A step-by-step guide to creating your own Client Communications Guidelines - a document shared with clients when they sign your contract. This workbook helps you to express to your clients what your non-negotiables are, what your communication preferences are, and when you are available to meet with them. Establishing these boundaries at the beginning will help to set you up for success.

Purchase Now

You have booked your first event management clients, but how do you efficiently gather information from your clients? These are my tried and true worksheets that every event management and partial planning client complete prior to taking over management of their wedding day. Brand them in Canva, or simply add the copy into Aisle Planner, Honeybook, or your preferred CRM.

Purchase Now

Complete the contact form and I will respond within 48 hours. As we schedule our call, I will send over a few additional questions to gain a better understanding of the challenges in your business. This will help me to jump right in and suggest what strategies will be most effective for you.

Curious about working with me as a coach?

Let's Get Started

"Jordan interviewed me and asked me questions about my work, my business, my struggles and how I handle certain situations. She guided me with homework assignments that helped me narrow down the items I needed to address to allow me to have a better work life balance to prevent burn out and help my stress levels. Using the interview and homework process, Jordan developed a guideline document for me to share with my clients. This document is very comprehensive, it outlined my struggles and now helps to guide me and address these issues with my clients before it ever even becomes an issue. One of the biggest changes I made was to start taking time for me again! With Jordan’s encouragement and direction I have now started journaling again, reading again and taking time for myself again. Jordan helped me to see, it is okay to do things for myself and that I must take care of myself in order to better serve my clients. The boundaries contract you designed for me is by far the best tool! I now have a hard copy to show my clients, go over it, discuss the boundaries and then have my client’s sign it for acknowledgment. I felt your program was wonderful and just what I needed for my business!"

"One of the biggest changes I made was to start taking time for me again!"

Susan Townsend, Sapphire Wedding Planning

Depending on your specific goals and needs, they range from 4 weeks to 12 weeks.

How long are your coaching programs?

FAQS

Exact price depends on the coaching program, but coaching starts at $997.

What is the cost of your coaching programs?

Yes! You can split your total into four payments, spaced evenly through the length of your coaching program.

Do you offer payment plans for coaching programs?

Yes, please do! During our discovery call, I can help to identify where I can be of most help in your business journey.

I don’t know what help I need exactly, just that I need help. Should I still reach out?

So, what are you waiting for?

Discovery calls are complimentary and can be eye-opening in terms of what areas you should focus on in your business. This industry can feel isolating, so let’s change that. I’m here to create a safe, supportive space where you feel seen, heard, and equipped to succeed.

Let's Dive In